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The Happy Hour Media team posing with their custom Happy Hour Stanley Cups.

The Stanley Effect: How Influencers and Endorsements Created a Brand Phenomenon

Endorsement Marketing /

At our agency, we understand the power of endorsers and influencers in providing an authentic voice for brands. They have an attentive audience that’s ready to listen. The right personalities won’t just amplify a brand’s message but drive their loyal audience into action. And that’s exactly what happened for the 112-year-old Stanley brand. A brand […]

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Holding Google Accountable with AI: A Deep Dive into Google Ads Performance Max Campaigns

Digital Marketing /

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. Google Ads Performance Max campaigns, often called P-Max for short, are one of the latest innovations designed to help businesses reach their marketing goals more efficiently. In this blog, we will explore what Performance Max campaigns are, their benefits,

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