Best Practices for Ads in Reels and Stories
- Keep content within the safe zone
- Don’t obstruct the visuals
- For text, use a modern, clean font in a large enough type size and a contrasting hue
- Don’t communicate too many messages at once
- Have a clear call-to-action
Understanding Safe Zones
Centralizing your brand’s key elements and message is important to avoid overlapping with Meta’s Reels and Stories interface on Instagram and Facebook. Text and logos are useless if they’re covered by a profile icon or other interactive elements in a Reel or Story. Meta provides a Safe Zone Guardrail in ads manager that brands can toggle on and off to ensure the key elements fall within the safe area. However, this tool is most useful for content being edited in platform. If you’re like our team and create a lot of content before placing it into Meta, then you might find our Meta safe zone template useful.
Use Our Meta Safe Zone Template
A Meta safe zone template makes it easy for our Creative team to create content that keeps key elements within the safe zones for Reels and Stories. Below are safe zone templates for Reels and Stories in both black and white. Feel free to download them for your own personal use. All of these assets are 1080×1920, they can be resized to fit your needs as long as they remain in the 9:16 aspect ratio. Start creating optimized content for all Meta channels, especially Facebook and Instagram, with our safe zone template today!
