ResetSmile

case study

Services

Local tv

direct response tv

Paid Search & Social

CTV/OTT

Endorsement Radio Campaign

The Client

For many people with a missing tooth, or teeth, it’s the first thing they think about in the morning, and the last thing they think about before they go to bed. Missing a tooth can impact your confidence, how other people perceive you, and your ability to eat the food you love. Historically, there have been two options; get a dental implant that is extremely costly and invasive, or get a flapper that looks nothing like your other teeth and stands out like a sore thumb.

ResetSmile provides a third option, affordable partial dentures that are custom fit to your mouth, and color-matched to your teeth, all from the convenience of your own home. ResetSmile is a revolutionary affordable at-home alternative to dental implants. They had dualistic needs of creating awareness for a new product category, while simultaneously scaling sales at a sustainable Cost Per Acquisition.

For this, Happy Hour Media collaborated with TV production partner, Conductor to ensure the message was on-point and showed how easy the product is to use, while emphasizing the convenience, quality and affordability. From there we layered in national and local direct response TV on national cable networks like CNN, MSNBC, Fox News and INSP. With increasing performance, we were able to add scale through syndicated programming on broadcast networks.

The Challenge

ResetSmile is a revolutionary affordable at-home alternative to dental implants. They had dualistic needs of creating awareness for a new product category, while simultaneously scaling sales at a sustainable Cost Per Acquisition.

The Outcome

Monitoring site traffic and sales performance on a per-commercial basis has been essential for optimizing the ResetSmile media plan. Happy Hour Media has been able to find success through multiple cable networks and syndicated programs, while providing valuable insights to pricing strategy and creative performance. Upon migrating paid search and paid social platforms to Happy Hour Media, we were able to substantially reduce digital cost per acquisitions by platform, while adding scale.

Whoever said linear television is dead has not run national direct response TV. Combined with a well-optimized digital campaign, we rode the back of network TV with ResetSmile to grow sales by 5x in just 12 months, while decreasing the Cost per Acquisition by almost 20%.”