Birch Gold Group
case study
Markets
Integrated Endorsement Campaigns on Radio and Podcast, Performance Marketing via Email, Display and Direct Mail, CTA testing, Copywriting
The Client
Happy Hour Media introduced Birch Gold to an up and coming podcaster who had just co-founded his own media company, Ben Shapiro. As the first advertiser ever of the Daily Wire, Birch Gold was well positioned to take advantage of their meteoric rise in the podcast space. The combination of a very loyal audience, 20 years of copywriting experience specific to endorsement-driven campaigns, and talent that believes in the product so much that they purchase gold from Birch Gold, was the perfect recipe for success.
Since Birch Gold began working with Happy Hour Media in 2016, we have onboarded over 40 national personalities as brand advocates via Podcast, Radio, YouTube, Rumble, X, and Satellite Radio. Many of these endorsers have turned into customers, like Ben Shapiro, Dan Bongino, George Noory, Hugh Hewitt, Mike Gallagher, and Dinesh D’Souza! Our unique partnerships with our vendors have given Birch Gold entree to host-interviews with their precious metals expert, as well as unique personality-generated sketches and breakouts delivered via YouTube.
In a highly competitive category like gold, with long-established brands, you need to have a marketing strategy that breaks through the clutter. Your messaging has to be responsive to the market and to current events. And when running multiple campaigns simultaneously, you have to be able to measure performance and through attribution to ensure your marketing dollars are being spent wisely.
Together, Birch Gold and Happy Hour Media have built out systems to track performance, allowing us to engage in performance marketing with multiple vendors, greatly improving overall ROAS. We firmly believe that the key to success is transparency with data and results between client, agency and vendors. Today, Birch Gold has grown into one of the largest Gold IRA companies in the U.S.!
The Challenge
Gold is the most competitive category when it comes to endorsement marketing. As one of the longest standing and most respected Gold IRA companies in the U.S., Birch Gold wanted to expand their reach through targeted partnerships with the leading voices in podcast and radio, and secure an island for themselves in a sea of competitors.
Background
For the past 8 years, Happy Hour Media has formulated and negotiated over 40 category exclusive partnerships with marquee talent, including earning the title of “Exclusive Gold Partner of the Daily Wire”. Birch Gold is now one of the largest Gold IRA companies in the country with tens of thousands of customers, built on a foundation of high-performing endorsement talent.