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Clouds in the sky with rays of sun overlayed with text that say "Celebrating 10 Years of HHM A Decade's Worth of Impactful Marketing"

Celebrating 10 Years of HHM: A Decade’s Worth of Impactful Marketing

Leave a Comment / Brand Marketing /

A Reflection on the Last 10 Years Looking back at the last ten years, it’s amazing to see the growth our clients and team have experienced. The journey has been incredible from bold brand launches and revamps, partnerships with big personalities, larger-than-life creative work, and boosted business thanks to strategically built campaigns.   We’ve had the […]

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Meta Safe Zone Template for Reels and Stories 

Leave a Comment / Digital Marketing /

Best Practices for Ads in Reels and Stories Keep content within the safe zone  Don’t obstruct the visuals   For text, use a modern, clean font in a large enough type size and a contrasting hue  Don’t communicate too many messages at once  Have a clear call-to-action  Understanding Safe Zones Centralizing your brand’s key elements and

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Bracing for Impact: How Brands Can Thrive in a Tightening Economy

Leave a Comment / Brand Marketing /

As economic uncertainty continues to grip the nation, consumers are tightening their belts and withholding discretionary spending as they brace for a rising cost-of-living. Massive disruptions in consumer sentiment and supply-chain costs continue to send brands reeling. There are two main tactics emerging: Tactic #1: Wait-and-See​ Many brands, particularly those with any portion of their

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The Happy Hour Media team posing with their custom Happy Hour Stanley Cups.

The Stanley Effect: How Influencers and Endorsements Created a Brand Phenomenon

Endorsement Marketing /

At our agency, we understand the power of endorsers and influencers in providing an authentic voice for brands. They have an attentive audience that’s ready to listen. The right personalities won’t just amplify a brand’s message but drive their loyal audience into action. And that’s exactly what happened for the 112-year-old Stanley brand. A brand

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Holding Google Accountable with AI: A Deep Dive into Google Ads Performance Max Campaigns

Digital Marketing /

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. Google Ads Performance Max campaigns, often called P-Max for short, are one of the latest innovations designed to help businesses reach their marketing goals more efficiently. In this blog, we will explore what Performance Max campaigns are, their benefits,

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