marketing

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Bracing for Impact: How Brands Can Thrive in a Tightening Economy

Leave a Comment / Brand Marketing /

As economic uncertainty continues to grip the nation, consumers are tightening their belts and withholding discretionary spending as they brace for a rising cost-of-living. Massive disruptions in consumer sentiment and supply-chain costs continue to send brands reeling. There are two main tactics emerging: Tactic #1: Wait-and-See​ Many brands, particularly those with any portion of their […]

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The Happy Hour Media team posing with their custom Happy Hour Stanley Cups.

The Stanley Effect: How Influencers and Endorsements Created a Brand Phenomenon

Endorsement Marketing /

At our agency, we understand the power of endorsers and influencers in providing an authentic voice for brands. They have an attentive audience that’s ready to listen. The right personalities won’t just amplify a brand’s message but drive their loyal audience into action. And that’s exactly what happened for the 112-year-old Stanley brand. A brand

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