Best Practices for Ads in Reels and Stories Keep content within the safe zone Don’t obstruct the visuals For text, use a modern, clean font in a large enough type size and a contrasting hue Don’t communicate too many messages at once Have a clear call-to-action Understanding Safe Zones Centralizing your brand’s key elements and […]
Meta Safe Zone Template for Reels and Stories Read More »
As economic uncertainty continues to grip the nation, consumers are tightening their belts and withholding discretionary spending as they brace for a rising cost-of-living. Massive disruptions in consumer sentiment and supply-chain costs continue to send brands reeling. There are two main tactics emerging: Tactic #1: Wait-and-See Many brands, particularly those with any portion of their
Bracing for Impact: How Brands Can Thrive in a Tightening Economy Read More »
At our agency, we understand the power of endorsers and influencers in providing an authentic voice for brands. They have an attentive audience that’s ready to listen. The right personalities won’t just amplify a brand’s message but drive their loyal audience into action. And that’s exactly what happened for the 112-year-old Stanley brand. A brand
The Stanley Effect: How Influencers and Endorsements Created a Brand Phenomenon Read More »
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. Google Ads Performance Max campaigns, often called P-Max for short, are one of the latest innovations designed to help businesses reach their marketing goals more efficiently. In this blog, we will explore what Performance Max campaigns are, their benefits,
