Direct Response Advertising

Direct-Response Advertising (DR), often referred to as Performance Marketing refers to marketing techniques designed to elicit an immediate response from the audience with a trackable result. In most cases, the desired result, or KPI, is a sale – right then and there. In order to generate this type of trackable action, direct-response advertisers commonly include repetitive phone numbers or landing pages, very strong calls to action, and a built-up sense of urgency in the message. Television and radio ads are most commonly associated with direct-response strategies and have proven to be effective with a calculated message and compelling offer.


Traditionally, DR tactics prioritize urgency and measurability over maintaining the credibility of the brand. At Happy Hour Media, we implement response-driven advertising without sacrificing your brand voice. We work with our partners to develop clear and compelling messaging that commands attention, drives action, and remains on-brand.


Generating inbound leads is one of Happy Hour Media’s specialties. Our direct-response TV campaigns reach massive audiences on national cable networks like Fox News, CNN, MSNBC, Bloomberg, CNBC, Fox Business, ESPN, FS1, History Channel, Discovery Network, Hallmark, and others. Then, we utilize television attribution tools, promo codes, online conversion data, and call center metrics to help us understand which programs and networks generate the best return on ad spend (ROAS).


Direct-response campaigns aren’t exclusive to television. Happy Hour Media also has access to discounted rates from national radio and podcast networks that are available exclusively to performance marketers. We’ll identify the right channel to pursue, how to access the inventory most efficiently, and develop an attribution model to track results.


Are you looking to generate qualified leads on a national scale? Join advertisers like Pure Talk, H2O Wireless, 1-800Accountant, Birch Gold, Wrench, and others that use Happy Hour Media to generate inbound leads with radio and television.

“We use our experience in markets to test and respond to customer interest quickly to optimize spend.”

Jeff Tindall, VP of Strategic Partnerships

Direct Response Case Studies

See some of our most effective campaigns and results.

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  • Our client, //CLIENT NAME// came to Happy Hour with the goal of //GOAL HERE//. Based on this, our approach included:

    • Bullet 1
    • Bullet 2
    • Bullet 3

    Once implemented, //CLIENT RESULT TEXT//

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Focusing on consumer problems or on things they care about will yield better results. By leveraging the right media for the right consumer will deliver tangible results very quickly.