Wrench
case study
Services
Braodcast Radio
TV & CTV
Paid Social Media
Organic Social Media
Influencer Engagement
Video Production
The Client
Wrench is a mobile mechanic service headquartered in Seattle, now servicing 20+ markets across the country. Time is your biggest commodity, and that valuable time shouldn’t be wasted at the auto repair shop when the shop can come to you! Wrench’s certified mechanics will come to your home, work, or wherever is convenient. They can perform 85% of the repair jobs the dealership can, but at a fraction of the price. Their target customer is tech-savvy, busy with family and work, and places a high value on convenience.
Although auto repair has been around since Henry Ford, mobile auto repair is a new concept. Happy Hour Media was tasked with introducing Wrench’s brand to the market while simultaneously establishing an emerging market in mobile auto repair. Together, we developed a cost-effective top-of-funnel strategy to drive consumers into this new category. We blended local television, remnant radio, and OTT.
The Challenge
The concept of a “mobile mechanic” historically has been an individual technician, working out of his truck, driven by word-of-mouth. Through technology, Wrench was able to turn that model into a leading-edge business of in-house mechanics across the country, with the same level of expertise and customer service. The NEED was to educate the market about this service and build their credibility.
We discovered conversion rates were much higher through Wrench’s mobile site than their desktop or app, so there was a desire to drive more mobile traffic to their site to maximize sales volume.
The Outcome
Day 1 of the media drop saw the highest site traffic and quote requests through branded keywords (and indicator of top-of-funnel efficiency) in the company’s history. It was one of the top five sales days.
The Paid Social strategy received the lowest CPA to-date.
