Kenmore Air

case study

Services

Social Media Advertising

Website Redesign & Build

Publication Design

Seaplane Wraps

The Client

In late 2019, Kenmore Air approached Happy Hour Media to help them transition into the digital advertising space, opening up a significant opportunity for this established company to reach a new audience.

During initial discussions, HHM and Kenmore Air identified that the existing website was not equipped to handle the anticipated increase in traffic, nor the potential partnership with Alaska Airlines, which would allow travelers to book flights from SEATAC to remote U.S. and Canadian destinations serviced by Kenmore Air for over 75 years. Recognizing these needs, the teams collaborated on a plan to develop a new website that would enhance the user experience and integrate a more advanced online ticket booking system.

Following the launch of the new site, Kenmore Air saw a boost in ticket sales and effectively leveraged digital advertising to revitalize services that had been impacted by the COVID-19 lockdown. This strategic targeting also led to an increase in partnership opportunities, including a Seattle Kraken- branded seaplane and a collaboration with the Puyallup Tribe, extending services to Tacoma and launching a Puyallup Tribe-branded seaplane.

The surge in business and successful brand partnerships attracted the attention of the Seattle Hospitality Group, which subsequently acquired an ownership stake in the long-time family-owned Kenmore Air. This acquisition enabled the creation of new travel packages that combined Kenmore Air flights with boutique hotel stays, offering travelers a premium Pacific Northwest experience.

The Challenge

Expanded a well-known Pacific Northwest brand into the digital advertising space by redesigning and developing a new website that integrated an improved booking system, enhancing the overall user experience. In response to the challenges posed by the COVID-19 pandemic, the company faced significant difficulties and had to pivot creatively to adapt its services. With the restrictions on flying to Canada, the focus shifted to offering scenic flights and charters, allowing the company to continue operations while minimizing group exposure.

The Outcome

By shifting focus and implementing new technology, Kenmore Air successfully rebounded, delivering a significantly improved and more robust online experience through their website. This transformation also paved the way for their integration into the Seattle Hospitality Group, further expanding their service offerings.