Crawl Pros & Pest Pros

case study

Services

Radio & TV

Paid Social Media

SEO/SEM

Recruitment Campaigns

Website dev

Brand Launch

Graphic Design

Copywriting

CRM Integration

Analytics & Reporting

The Client

Crawl Pros partnered with Happy Hour Media to enhance their digital and traditional media performance and expand into new markets in a competitive industry. From the start, we focused on improving their online lead generation by developing a mobile-friendly, user-focused website designed to drive qualified conversions. We’ve boosted their SEO rankings and increased ROAS across all channels, including paid Yelp campaigns.

With access to their CRM data, we’ve optimized media plans using data-driven strategies, leading to year-over-year revenue growth with minimal increases in marketing spend. In addition to media management, we’ve worked on creative projects to support consistent branding, improve the customer experience, and shorten sales cycles. We’re also producing new video content for their first TV campaign, highlighting the exceptional care Crawl Pros delivers to its customers.

The Challenge

Crawl Pros faced several challenges as owner Richard Herron sought to expand into new U.S. markets and introduce additional brands and services. To support this growth, Happy Hour Media quickly identified key priorities: enhancing lead attribution, increasing online conversion rates, validating bottom-of-funnel lead generation tactics, and implementing robust data and analytics tracking. Although initially skeptical of the plan, Richard trusted us to lay the foundation for scalable success.

The Outcome

In June 2020, Happy Hour Media took over the advertising platform, and within just three months, a $5K ad spend generated over $85K in sales revenue.

HHM was instrumental in launching Pest Pros, a new pest control brand. Today, Pest Pros operates as a stand-alone company with its own dedicated team, website, and lead-generation strategy.

Since May 2019, we’ve driven impressive growth, increasing annual revenue by 300%.

As my business grows to additional U.S. markets, Happy Hour Media has the ability to replicate our efficiencies and help me identify media markets that are ripe for expansion. Their team’s ability to buy traditional media aggressively in any market was extremely appealing for me as the owner of a growing business. I’m excited about our future growth together!”