Anthony's Restaurants
case study
Services
Traditional Radio
Tv media buying
Print Advertising
paid social media
programming display
SEM
Website dev, Management, SEO
BRanding
Graphic design
Data & Analytics
The Client
Anthony’s Restaurants is a cherished Pacific Northwest brand, celebrated for offering stunning waterfront views and the freshest seafood across Washington, Oregon, and Idaho. Their menus highlight local, sustainable seafood, complemented by Northwest-inspired steaks and seasonal produce. With over 20 distinct dining establishments, including a food truck, Anthony’s has cultivated a family of restaurants, each uniquely tailored to reflect the communities they serve.
In the summer of 2019, Anthony’s partnered with Happy Hour Media to strengthen their advertising strategy. We’ve collaborated closely with their marketing department and executive team to develop innovative approaches and refine their media plans to attract new customers, all while staying true to their core identity. It’s an honor to play a key role in the evolution of Anthony’s Restaurants and enhance their customer experience. As we continue to make our mark on the brand, you’ll notice a refreshed look and feel in Anthony’s marketing that reflects this exciting transformation!
The Challenge
Anthony’s Restaurants has diverse graphic design needs, reflecting the variety of brands within its Pacific Northwest and Idaho portfolio. Each brand required unique creative solutions that aligned with its distinct identity while preserving cohesion with the overarching Anthony’s brand. The unique challenges presented by these individual brands and their specific locations offered Happy Hour Media a chance to deliver innovative solutions and tackle creative challenges in a truly distinctive way.
The Outcome
The HHM team approached the project with fresh, innovative thinking, developing designs that seamlessly worked across the diverse brands in Anthony’s portfolio. These designs prioritized key imagery and content, while offering flexibility to adapt logos, colors, and fonts, ensuring each brand’s distinct style was maintained. This tailored approach allowed for cohesive branding without sacrificing the individuality of each restaurant.
