The Endorsement Engine™

Every campaign starts with one foundational question: Who does your audience already believe, and why? These are the personalities who should be endorsing your brand right now.

Using a combination of human insight and AI precision, the Endorsement Engine™ analyzes potential partners across four dimensions:

  • Audience Alignment: How closely the endorser’s audience profile matches your ideal customer based on psychographic and behavioral data.
  • Trust Equity: The strength of the relationship between the endorser and their audience, measured through sentiment velocity, engagement integrity, and perceived authenticity.
  • Voice Fit: How naturally the brand’s story integrates with the endorser’s tone, values, and content style.
  • Exclusivity Leverage: The degree to which the relationship can be protected, scaled, or syndicated without brand dilution.

The Endorsement Engine™ was built to take the guesswork out of endorsements. Fill out the form and one of our Endorsement Experts will reach out and schedule a time to review your results!

Example: @yourIGname
Example: facebook.com/yourpage
Example: @yourTikTokname
Example: @yourXname
Example: youtube.com/@yourYouTubename