PureTalk

case study

Services

Direct-Response TV Buys

Integrated Endorsement Campaigns

Paid Search

Paid Social

The Client

PureTalk had a vision, but needed the right partner to see it through. They saw an opportunity: there was a void of messaging to conservative Americans by the wireless industry, as much of the programming was boycotted by the largest brands. With PureTalk’s 100% U.S. customer service team, and being veteran-owned, PureTalk had a strong alignment in values with this target segment. They began dipping their toe in the water with endorsement-driven radio, when they partnered with Happy Hour Media.

As one of the foremost advertising agencies for host-endorsed strategies, Happy Hour was able to successfully formulate partnerships with the leading conservative media personalities in the U.S., as well as re-envision the creative messaging to fully engage this captive audience, and encourage them to switch their wireless provider.

The Challenge

The wireless space is one of the most competitive industries in advertising. Verizon, AT&T and T-Mobile dominate market share. After small but sustained growth in their first 15 years, PureTalk wanted to grow substantially. They saw an underserved market in the wireless space, conservative Americans. This is when PureTalk hired Happy Hour Media to assist them in capturing this market and establishing PureTalk as the wireless company of choice for conservatives.

The Outcome

PureTalk is now endorsed by the top conservative talent on radio and podcast, including Sean Hannity, Mark Levin, Ben Shapiro, Mike Rowe, and many more. They have established a firm foundation on Fox News, reaching millions of potential customers every day. They’ve had consistent growth of +30% every year since they began working with Happy Hour Media in 2019.

The Results

YOY Growth for 5 Years

+ 0 %

Churn Rate

0 %

CPA Rate Reduction

0 %

National Endorsers

Savings Over Network TV through Direct Response Buying Tactics

0 %

Impressions Per Mo.

0 M

I met former SVP of Marketing, Kristoffer Lentz on a bus. 20 minutes on a bus and 5 years later, and PureTalk is without a doubt the leading wireless provider amongst conservatives.