PureTalk
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Direct-Response TV Buys
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Integrated Endorsement Campaigns
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Paid Search
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Paid Social
PureTalk had a vision, but needed the right partner to see it through. They saw an opportunity: there was a void of messaging to conservative Americans by the wireless industry, as much of the programming was boycotted by the largest brands. With PureTalk’s 100% U.S. customer service team, and being veteran-owned, PureTalk had a strong alignment in values with this target segment. They began dipping their toe in the water with endorsement-driven radio, when they partnered with Happy Hour Media.
As one of the foremost advertising agencies for host-endorsed strategies, Happy Hour was able to successfully formulate partnerships with the leading conservative media personalities in the U.S., as well as re-envision the creative messaging to fully engage this captive audience, and encourage them to switch their wireless provider.
The Challenge
The wireless space is one of the most competitive industries in advertising. Verizon, AT&T and T-Mobile dominate market share. After small but sustained growth in their first 15 years, PureTalk wanted to grow substantially. They saw an underserved market in the wireless space, conservative Americans. This is when PureTalk hired Happy Hour Media to assist them in capturing this market and establishing PureTalk as the wireless company of choice for conservatives.
The Results
GROWTH PER YEAR
CHURN RATE
REDUCTION IN OVERALL CPA AFTER 1 YEAR
National endorsers driving sales
Average savings per
commercial on network TV
IMPRESSIONS PER MONTH
The Outcome
PureTalk is now endorsed by the top conservative talent on radio and podcast, including Sean Hannity, Mark Levin, Ben Shapiro, Tucker Carlson, Candace Owens, Clay & Buck, Steven Crowder, Jesse Kelly, and many more. In May of 2025, PureTalk was able to turn Mike Rowe into a loyal customer and brand ambassador,
“PureTalk runs their customer service out of the United States. They create American jobs. They also support America’s Warrior Partnership, a great organization that’s working really hard to reduce the epidemic of veteran suicide. That all matters to me, and if I’m going to pay somebody to provide wireless service, which I know I gotta do, I prefer it to be a company that provides a great service and shares my values. That’s PureTalk.”
You can now see Mike Rowe telling his authentic story on Fox News, History, Discovery, and a host of other cable networks, as well as hear him on most radio stations across the country.
Authentic storytelling, brand promises in alignment with the American spirit, and solid value with transparent pricing is what has led to consistent growth of +30% every year since they began working with Happy Hour Media in 2019.
I met former SVP of Marketing, Kristoffer Lentz on a bus. 20 minutes on a bus and 5 years later, and PureTalk is without a doubt the leading wireless provider amongst conservatives.
– CHRIS HOLCOMB, PARTNER, COO, HAPPY HOUR MEDIA
