Endorsement Marketing Archives

The Happy Hour Media team posing with their custom Happy Hour Stanley Cups.

The Stanley Effect: How Influencers and Endorsements Created a Brand Phenomenon

Endorsement Marketing / By Amanda Mueller-Hickler

At our agency, we understand the power of endorsers and influencers in providing an authentic voice for brands. They have an attentive audience that’s ready to listen. The right personalities won’t just amplify a brand’s message but drive their loyal audience into action. And that’s exactly what happened for the 112-year-old Stanley brand. A brand

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Endorsement Marketing

Why AI-First Campaigns Fail (and How to Fix Them)

The Stanley Effect: How Influencers and Endorsements Created a Brand Phenomenon