Digital Marketing
Social, SEM, and SEO Impact Success
Digital advertising can and should be approached from multiple angles; as a vehicle for a mass media reach, a one-to-one strategy, a means to capture active shoppers in the market, or as a way to win back prospects that have engaged with your brand.
Search Engine Marketing (SEM), Social Media, Native, Site Retargeting, Keyword Search Retargeting, Geo-Farming, Programmatic, Data Matching are among the strategies we use. There is a time and a place for each. Most often, a mix is the best approach to enact all pieces of the marketing funnel. The digital landscape is constantly evolving so we’re always learning and always optimizing.
The instant feedback digital advertising offers gives us an opportunity to A/B test all elements of our advertising campaigns, including messaging, offers, creative, ad sizes, and other variables to better understand how consumers are responding to your brand and what elements work best. What we learn, we implement across all platforms to increase efficiencies throughout the campaign.
Social Media Marketing
Make your social media work harder for you. From strategy to execution, we’ll grow your audience, and drive your customers to action through platforms like Facebook, Instagram, Twitter, LinkedIn, and more.
Influencing Marketing
Build authentic and long-lasting relationships with micro, macro and mega influencers as they tell your story and promote your product.
Email Marketing
Strengthen the bond with your current customers with marketing automation or use email to expand reach and prospect with a performance email campaign.
Programmatic Video & Display Marketing
Target users across the internet based on behavioral targeting and AI learning to drive higher quality leads.
OTT (Over-The-Top Video)
Buy television digitally. From TV streaming services to gas station kiosks, OTT allows brands to target audience segments cross-device, like never before.
SEO/SEM
Make it as easy as possible for customers to find you with their favorite search engine. Balance on-site content and meta-data with bid strategies and ad copy to maximize performance.
Meta Blueprint Certified
A Blueprint Certification signifies that our digital team demonstrates advanced proficiency in tools, advertising policies, and best practices required to buy ads on Facebook, Instagram, and Messenger.
Certified Google Partner
Our digital team has been certified through Google’s Skillshop and is consistently delivering sustained high-level business and revenue growth for our clients.
As a Digital Team, our success is measured by maximizing results for our clients through analysis and optimization of content, audience engagement, and budget allocation for every account on a daily basis. We strive to make today better than yesterday… we’re geeks that way.
– Terry Gorle, SEM Manager
