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Tips to Execute a Successful Social Media Testing Plan

Tips to Execute a Successful Social Media Testing Plan

In a constantly changing social media landscape, it’s important to utilize testing on social platforms. Testing helps determine which aspects of your social strategy are working best for your brand. Not sure where to start? We have a few tips to help you execute a...
Top Social Marketing Trends From Sprout Social’s 2020 Index Social

Top Social Marketing Trends From Sprout Social’s 2020 Index Social

Sprout Social released their yearly index comprised of social marketing trends and consumer behaviors. We’ve highlighted some of the biggest data points and insights from the index and what they mean for social marketing. 69% of social marketers say their focus is on...
Lessons Learned from a Global Crisis

Lessons Learned from a Global Crisis

We have all faced a lot of uncertainty and quick changes during the COVID-19 crisis, and brands are sharing the lessons they have learned so far. As social distancing prompted people to seek new ways to connect, many flocked to social media as digital channels...
Try to Evaluate Everything

Try to Evaluate Everything

As we get deeper and deeper into the COVID-19 closure of life as we know it, business owners seem to be falling into two categories: Bury your head in the sand and wait for the storm to blow over Evaluate EVERYTHING and focus on the core of your business to strengthen...
These are Trying Times

These are Trying Times

As I sit here writing this post, on Friday the 13th, from Kirkland, WA, the epicenter of the Coronavirus outbreak in the United States, I have a million thoughts racing through my mind. Some are for my wife, who is at home with our three kids, whose schools have now...