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The Biggest Compliment People Give Me

The Biggest Compliment People Give Me

Everyone likes having their ego stroked every once in a while, especially business owners. We’ve spent years honing our craft, building our foundation and investing in our teams. So, when a client speaks a kind word, it’s worth its weight in gold. For me, the...
When Paid and Organic Social Work Together

When Paid and Organic Social Work Together

Communication and collaboration between the paid and organic side of social tends to be limited or non-existent. This prevents brands from providing a cohesive message to their customers. When paid and organic social work together, brands see more success for their...
Tips to Execute a Successful Social Media Testing Plan

Tips to Execute a Successful Social Media Testing Plan

In a constantly changing social media landscape, it’s important to utilize testing on social platforms. Testing helps determine which aspects of your social strategy are working best for your brand. Not sure where to start? We have a few tips to help you execute a...
Top Social Marketing Trends From Sprout Social’s 2020 Index Social

Top Social Marketing Trends From Sprout Social’s 2020 Index Social

Sprout Social released their yearly index comprised of social marketing trends and consumer behaviors. We’ve highlighted some of the biggest data points and insights from the index and what they mean for social marketing. 69% of social marketers say their focus is on...
Lessons Learned from a Global Crisis

Lessons Learned from a Global Crisis

We have all faced a lot of uncertainty and quick changes during the COVID-19 crisis, and brands are sharing the lessons they have learned so far. As social distancing prompted people to seek new ways to connect, many flocked to social media as digital channels...